A delicious piece of cake

Nicoleta grew up in Soroca, a small city in the Republic of Moldova, Romania’s eastern neighbor. She came to Iasi and brought with her the recipes that she learned from her mother and grandmother and delighted her childhood. She wanted to share her love for healthy and responsible baking so she started Cuptorul Moldovencei, a local chain of bakeries selling fresh, delicious products, made with only healthy ingredients. They commissioned us with designing and developing their new website and we were excited to do it.

The main goal was to combine elements from the brand story (the traditional Moldavian values and proper way of cooking) with a modern, clean, fresh and dynamic feel. It’s always tough combining traditional with modern, but we left that thought for the visual design phase and started the project as we always do, with client talks, followed by research and analysis. The local competitors left the doors wide open for us. We had no excuse for not making Cuptorul Moldovencei stand out.

We didn’t want the website to have too much of a traditional outdated feel, but we needed to include elements inspired from local Moldavan folklore. We designed graphical elements that support the look and feel of the brand, and sprinkled them strategically throughout the website. These are accompanied by a energetic color palette and a mix between two font families, Lato and Cormorant, a serif and a sans serif that further enhance the eclectic approach.