Masters of data

Strongbytes is a software development company in Iași, Romania. They design and build complex, in-the-cloud, highly automated enterprise systems that help clients continually improve their ability to access and analyze data consistently, in order to make accurate decisions. We helped them with a brand new identity, website and collaterals.

The main goal for the project was to design a visual identity fit for a company that masters data transformation, machine learning and AI, in order to give their clients a competitive advantage. Their style of work means clean code in end-to-end solutions.

We designed a SB lettermark inspired from neural networks, with the S in the frontend connected to the B in the background. This way we created a dimension from two flat colors. A uniquely identifiable smart logo with a treatment that is a basis for numerous other graphical elements that would form their visual story. We used the same technique to create patterns, icons and numbers, together with a vibrant blue contrasted by deep black. We chose Rubik as the official typeface for its robust yet friendly appearance.