Super-flexibility in quality packaging

Ageri, previously known as Flexal, is a Romanian plastic bags and flexible supplies manufacturer with a refreshingly positive attitude towards business and human interaction. First, we were delighted to discover how highly committed to their customers they are, building on entry-level success to develop long-standing relationships. What is more, Ageri have a strong sense of ethics in their interactions with employees and the local community, as well as its environment.

We wanted the new brand name to capture the company’s spirit, hence the choice of the Romanian term for the sharp-witted. We then designed the logo for the new brand. The abstract A lettermark represents an infinite loop inspired from how plastic rolls are formed in the production process.

The color system leans toward the feminine side for two reasons: we wanted to differentiate it from the utterly masculine competitors’ approach and we felt that a certain warmth in the industry was needed, especially since this is a brand that cares about people and the environment.

This project taught us some valuable lessons regarding the importance of plastic in an increasingly environmentally aware world. We discovered that real, immutable common sense has its flair. Finally, it was a pleasure to work with a company that has cultivated a working culture that showcases what trust is made of. For this we are grateful.