A generous world

Envision Romania is one of the most active NGOs in the country, with many impactful projects like Galantom and Giving Tuesday. They are experts in fundraising and believe generosity is a common human trait. The organization needed a complete rebrand that would bring it closer to their true vision and future projects.

After extensive talks with the team and research into the organization, we started work on the brand concept. We wanted one that would center the brand around generosity as its core belief. One Kind is their new name, one that plays on the double meaning of the word "kind" as generous and alike. We are all generous by nature and we're not so different from one another.

The logotype is a minimalistic and playful representation of the brand name, with the word "kind" brought forward. The visual identity is clean and uses line drawings with spots of colors to show what connects people and makes them produce change in our society. We chose Exo 2 as the main type family as it contrasts the illustrations and gives the brand an approachable personality.